ENJOY RESPONSIBLY
This was an amazing client project to work on – one that we could take on with creative passion!
In present times, even with the decriminalization of marijuana (pay attention to my choice in words there,) exists a negative stigma surrounding the use of cannabis.
Often, it’s associated with images of young men sitting in smoke-filled rooms doing dabs with bloodshot eyes or women’s bodies lying in provocative poses, breasts covered in the iconic 7-pointed leaves.
We were tasked with showing how cannabis could be portrayed as safe and dignified for all by way of photo and video content. We wanted to elevate it to something that could be associated with responsible enjoyment and personal empowerment. We are g*# damned adults, afterall.
Often, it’s associated with images of young men sitting in smoke-filled rooms doing dabs with bloodshot eyes or women’s bodies lying in provocative poses, breasts covered in the iconic 7-pointed leaves.
We were tasked with showing how cannabis could be portrayed as safe and dignified for all by way of photo and video content. We wanted to elevate it to something that could be associated with responsible enjoyment and personal empowerment. We are g*# damned adults, afterall.
ATTRIBUTION
Creative Director & Producer, Prop Styling: Christine Mitchell
Photographer & Editor, Prop Styling: Kate Grewal
(t.m.e)
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