REPOSITIONING REAL ESTATE

What you see is a small sample size of (MANY) real estate professionals that we’ve worked with over time. What unites them all, is that they are experts in their field but brand strategy and social media design is beyond their abilities or bandwidth.

In working with these financial professionals, we ran visioning exercises, identified personal brand strategies, and created content for various social media platforms. They were individual business brands coexisting in their parent corporate brands.

What I want to emphasize here is that there is something critically lacking and unavailable for most – an inability to see themselves free from personal bias.

Additionally, most are unable to ask for what they need because they don’t have the language with which to ask for what they want. We helped teach them how to advocate for themselves so they could work more effectively with creatives moving forward.

Our most important work here was taking on the role of translator. Being a bridge between the old and new.

This is where we love to be. We have the ability to find the parts of our clients that are human and delightfully unique; autonomously special. This is what helps their clients feel connected to them as service providers.

It was our joy to come up with the creative directives that reflected back to them their purpose and position. At the end of the day, people just want to feel seen and connected.

What I want to emphasize here is that there is something critically lacking and unavailable for most – an inability to see themselves free from personal bias.

Additionally, most are unable to ask for what they need because they don’t have the language with which to ask for what they want. We helped teach them how to advocate for themselves so they could work more effectively with creatives moving forward.

Our most important work here was taking on the role of translator. Being a bridge between the old and new.

This is where we love to be. We have the ability to find the parts of our clients that are human and delightfully unique; autonomously special. This is what helps their clients feel connected to them as service providers.

It was our joy to come up with the creative directives that reflected back to them their purpose and position. At the end of the day, people just want to feel seen and connected.

This is where I love to step in. I have the ability to find the parts of them that are human and delightfully unique; autonomously special. People need to know that there are some passionate professionals out there, dedicated to being of service, not just transactional sales sharks. It is my joy to come up with creative directives that reflect back to them what I see. At the end of the day, people just want to feel seen and understood.