UNBOXABLE
This was a multi-dimensional shoot with an equally complex directive – identify, capture, and direct fresh content that embodies the essence of an unboxable woman.
Meaning, if you are a powerhouse thought leader who can do, and has done, MANY things… how does this translate to branded imagery that looks and feels cohesive? How can we produce content that answers in visuals who she is, what she does, and why?
This always begins with a provocative, psych-driven questionnaire for the client. Then we produce a conceptual moodboard, pick the artist, book the location, and dance with the logistics from conception to completion. There were challenges and hiccups, but the client never felt the heat!
This always begins with a provocative, psych-driven questionnaire for the client. Then we produce a conceptual moodboard, pick the artist, book the location, and dance with the logistics from conception to completion. There were challenges and hiccups, but the client never felt the heat!
ATTRIBUTION
Producer, Creative Director: Christine Mitchell
Photographer & Editor: Emma Weiss
(t.m.e)
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